Join host Matt Sorum, new partner Tony Sartino, as well as Mia Heldt in the launch of the new SORUM NOCE collection that includes custom hats by Gunner Foxx, custom shoes by Esquivel, as well as classic rock n’ roll photos by legendary photographer Jim Marshall.  

The reception will be held at the West Hollywood SORUM NOCE store and adjacent patio on Thursday, March 26 from 7pm – 11pm.

Sorum Noche.

Since the suit and tie era of The Kinks and The Rolling Stones early years, rock and roll and fashion have walked arm and arm. From trendsetters like David Bowie and Bryan Ferry to leather clad icons The Ramones and Aerosmith through to today’s stars, attitude and imagination have always helped define and refine modern style. 

With SORUM NOCE (Nothing Original Comes Easy), legendary Velvet Revolver drummer Matt Sorum has created an elegant, innovative line of rock-inspired couture. 

The SORUM NOCE boutique is located at 8568 ¼ Melrose Avenue (across from Urth Caffé).  Valet parking is available.