The official Fashions Night Out Shirt, Available at the Phillip Lim Store on Robertson Blvd in LA. CA. Photo by Norman Jean Roy.

Thursday, September 10, 2009: Vogue and the Council of Fashion and Design are hosting Fashion’s Night Out, a global event urging consumers to shop to save the economy and the fashion industry.  It also kicks off the first day of New York Fashion Week.  If you are in New York, stores will be hosting events and having huge sales all over the city.  And here on the other side of the coast, Los Angeles is also stepping up.  And we have some major tips on where you might want to consider shopping at to take advantage of the H-U-G-E discounts (we’re talking up to 75% off) and limited edition finds… (more…)

Nordstrom

Guess by Marciano

Model Mason poses for a BTS shot. Desk available at Pottery Barn Kids. Junk Food Kids T Shirt, available at GAP Kids.

And the Back to School 09 media tour continues…this morning I was in Oregon to do 7 live segments for KOIN, the CBS affiliate for Oregon, Washington and part of Canada.  I focused on fashions for elementary students and tweens.

KOIN reporter Kacey Montoya is a treat to work with and always so much fun!  She liked the fashions I picked out so much she couldn’t resist putting on one of the graphic t-shirts from the Junk Food clothing line… even if it was from GAP Kids!  Hey, it looked great on her so why not!?!  The bright blue shirt had a picture of Smurfet with the words “most popular” on it.

We shot the fashion segments live at Washington Square. We have put together a back to school fashions and gift ideas detailed tip sheet for elementary students on the official Washington Square site.  Click here to be directed to it.

Retailers featured in these KOIN segments:  XXI Forever, Zumiez, Vans, Pottery Barn Kids, GAP Kids, and Narrtjie.

Also, some more tips I picked up while researching this fashion segment…

Back to School Shopping Guide

For tween boys:

• Animal graphic t-s are flying off the shelves —  dinos, raccoons and pandas are very popular.
• Dark denim skinny jeans.

For tween girls:

• Leather jacket is a must.
• Also skinny jeans are very popular.

For young boys:

• They are really loving graphic t shirts with transformers and superman pictures.
• Also, a throwback to the pac man era, pac man logos on watches and lunch boxes are very fun.

For young girls:

• Bright colors and lots of polk a dots and stripes!  The more the better.

KOIN Back To School Segmentss

Behind The Scenes Pictures

Click on the behind the scenes pictures to take a look at the fashions included in these KOIN live segments…

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