Mulberry Creative Director Emma Hill Reveals The 2010 Collection At The Chateau

Molly Sims at Mulberry's Chateau Marmont Dinner

A gigantic pink/purple glittery Mulberry leopard and the brands Creative Director Emma Hill hosted an intimate dinner poolside at The Chateau Marmont to fete her Fall 2010 collection. Emma has been with the brand under 3 years, but already earned accolades with her first “It Bag”, the Alexa.

Alexa with the Mulberry Alexa Bag

The inspiration for the vintage feeling bag came when Emma met the English TV Presenter/DJ, Alexa Chung, globe trotting around with her briefcase, and knew she had something better for the tastemaker, taking the iconic Bayswater Mulberry bag and crossing it with the men’s Mulberry briefcase. The Alexa is relaxed and formal at the same time, and roomy, available in lambskin, snakeskin and nappa leather.

Shenae Grimes at Mulberry's Dinner

Emma’s guests included; Shenae Grimes, Cat Deely, Molly Sims, Kate Bosworth, Matthew Rhys, Kelly Osbourne, Gia Coppola, Jessica Joffe, stylists Jessica de Ruiter and Nikki Pennie as well as Alexa Chung (also Dj’ing).

Nikki Pennie & Cat Deeley at Mulberry's Chateau Marmont Dinner

Everyone snapped photos of one another with their disposable cameras found at their seats, wearing the leopard-print masks found on each dinner plate.

Kate Bosworth at Mulberry's Chateau Marmont Dinner

Guests were hopeful that a Mulberry Los Angeles store is in the works, but Emma spoke nothing of it, instead focusing on her own Margaret bag and the new collection inspired by the 1967 film “Valley of the Dolls”. “Naughty royalty, good girls gone wild” were the words Emma used to describe the line, which includes new Alexa styles, the Edna and Neely totes, along with some unique touches like Mulberry’s own crest, two English bulldogs and slogan, “We believe in tea and cake,” as hardware on the Margaret bag.

Emma Hill & Molly Sims

Emma will be moving to Malibu in October, housing herself and her team to create the next Mulberry line, surely it will have some additional California flavor to it. www.mulberry.com


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