Bosworth, Bailey & Williams
Christopher Bailey is Chief Creative Director of Burberry, responsible for the brands image including all advertising, corporate art direction, store design of all 100+ retail locations and visuals, as well as design of all product lines and collections. 154 years ago, when Burberry was born, they become famous for making the trenchcoat more fashionable than ever before, and now, after dominating the fashion scene for longer than any of us reading this have been alive, there is a new launch, Burberry Beauty.
Burberry Beauty Products
Bailey, who is credited for transforming Burberry into a billion-dollar global powerhouse, and decided it was time to develop and launch the brands first make up collection. In celebration of the launch, Baliey traveled to New York, San Francisco, and our home town Los Angeles – where we were fortunate to meet up with him at the former home of Tom Cruise in Bel Air – thanks to our amazing friend Lauryn Flynn, Director of VIP & Music Relations at Burberry.
Burberry Beauty Launch - Tea in Bel Air
Bailey hosted the Brit-inspired tea party in the private garden poolside, and the dining room became a cosmetics counter. Among the 70 or so guests were May Anderson, Kate Bosworth, Serena Williams, Lake Bell and stylist Rachel Zoe, all of whom enjoyed the beautiful day, listening to music from the likes of Kings of Leon to Sting, munching on petite sandwich’s (crustless of course), sipping on Pim’s cocktails and cucumber water, while sampling Buberry Beauty like Burberry Skin, Glow, Lips and Eyes.
Burberry Beauty Campaign
“Burberry Beauty” includes foundations, blushers, lipsticks and eyeshadows, and its very British palette is inspired by the house’s iconic trench coat. In keeping with its quintessentially English vibe, the ad campaign features British models Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter.
“We’ve chosen three British beauties we’ve worked with before and who are part of the family,” Bailey said. “Rosie has this effortless sexiness to her; Nina has an edge and attitude; and Lily is a classic British beauty. When you put them all together, you have a pure Burberry expression.”
Burberry Beauty Lips, Eyes and Face
The products (priced from $27 for an eyeliner to $55 for a wet-dry foundation) come in metal packaging etched with Burberry check. Foundation shades are based on the earthy shades of the iconic trench. The Light Glow blush, in colors like russet, blossom and cameo, are mostly translucent, and the Lip Glow has a great plumping effect. The Sheer Powder Eye Shadows, in stormy khakis, blues, lavenders and grays, are easy for anyone to use.
Bailey said, “I started to think about makeup a few years ago, while working on a runway show. where it seemed clear that this concept was the only one that we were missing to fully express a world and state of mind”
The collection is fused with inspiration from the classic Buberry trench coat, locking in that timelessness with innovation and functionality. The make up line is available exclusivley at Nordstrom and www.burberry.com across the US, Canada and Europe. We were lucky to leave with an incredible gift bag full of products to take home and packaged in a great clutch by Burberry of course.
Expect to see much more from Burberry, Bailey is building on the brands history with innovation and is reaching out to the next generation, starting now with this beauty line, but also doing an entire social networking site, digital advertising and even a fashion show webcast that let consumers order on the spot. Burberry’s comeback, that Bailey lead, just keeps on coming and coming. With a following like Bailey has and the incredible staff around him, Burberry is sure to continue to surprise us and entice us.
