
Always a fun time chatting with Style Seen Daily Friends Rachel Zalis and Maria Menounos. Both are dressed perfectly for this resort line launch. Rachel helped Maria pick out a killer suit for for Miami trip. Picture below. SSD Credit: SSD Daily
Grand Opening of the Shay Todd Flagship store on Melrose in West Hollywood, CA: Designer Shay Todd and Shiro Gutzie invited guests to party in the Shay Todd Collection courtyard and mingle throughout the store. Celebrity friends and attendees included Maria Menounos, Taryn Manning, Shoshana Bush, Martin Lawrence Bullard, Tokio Hotel, & Lauren Wiggins.

Maria Menounos workin' the Shay Todd Bikini. We both gasped (literally) when we saw this piece in the store. It was a no brainer that her stylist Rachel Zalis would put her in it a week later. She looks H-O-T and classy! Definitely succeeding in pulling off the ultimate girl next door look.
Shay is an absolute sweetheart. I love that she wore one of her swimsuits under her suit. This Hawaiian native grew up surfing and always in a bikini. She told me she was obsessed with swimsuits as that is what she and her friends were always wearing in the never ending summer of the Aloha states.

Myself, Shay Todd, and SSD Contributor Adela Ayala at Shay Todd's Store Opening in West Hollywood.
Lots of celebrities and fashionistas are fans of Shay Todd. Here’s just a few:
Vanessa Minnillo Rocks her Shay Todd Bikini in St. Barts

- Newlywed, Vanessa Minnillo, was spotted on the beaches of St.Barts with her new sugar pie wearing her Cookies N’ Cream Shay Todd Bikini. Her svelte bikini body showed off the patterned two-piece that has been popping up everywhere this summer. Style: Cookies N’ Cream. Price: $207.

Kim Kardashian (far left) in a Shay Todd swimsuit at a Shay Todd party in Malibu.
Guests also were able to shop at the event and be the first to buy items from the posh store.

Shopper Madison strikes a pose with her favorite cover up in the Shay Todd store. Photo Credit: SSD
Shay Todd knows how to launch a swimsuit store. As soon as you walk into the store, you feel like you not just want but NEED to take a trip to the beach. With white walls, lux couches, and even a patio area where shoppers can sip on cocktails and take their time shopping. And if that doesn’t get you, keep walking a few steps past the patio you’ll find a “secret” nail salon and massage area — all part of Todd’s plan to put you in the mood to buy a swimsuit. Another thing we immediately noticed was the amazing attention to detail with the lighting and mirrors — our bodies never looked so good under those lights. Why can’t department stores follow Todd’s lead?

Shay Todd storefront in West Hollywood, CA.

Shay Todd West Hollywood Store.

Shay Todd West Hollywood Store.
And here’s a sneak peak at what will be hitting her stores towards the end of 2011 for 2012:

Shay Todd 2012 line at Miami Swim Week.

Shay Todd 2012 line at Miami Swim Week.
For more, visit www.shaytodd.com.