Arezoo Tarkian at her Hollywood Hills Home, December 2011.

I first met Arezoo Tarkian buzzing about at her private Helmut Lang shopping event in West Hollywood, California and smiled at her obvious love for clothes and styling.  A sought after stylist, Arezoo throws regular private shopping events at high end boutiques where her clients are eager for her help.  Sipping on champagne I sat back watching her busily work, while lines of female CEOs and executives, leading ladies and models-turned-moms, and reporters and even other stylists anxiously awaited for her fashion knowledge.  I kept overhearing “oh thank you” and “ok I’ll take it” over and over again.  It was a busy night and the sales team was sweating – a usual thing when The House of Arezoo blows into your store.  I decided to meet Arezoo the next day at her home high in the the hills of Hollywood to find out more about this woman on the move.

39 year old Arezoo, wife and mother of two daughters, decided a few years back it was time to leave her day job as a power lawyer and pursue her love of fashion styling.  She noticed while in the courtroom and at the boardrooms that power woman were successful in their job and fulfilling numerous roles at once such as mom/wife/executive but they needed some help.  Along the way these powerful women had forgot, or given up, their sense of style.  Arezoo decided this would be her styling niche — helping the everyday career woman look effortlessly chic in styles that will suit their nonstop lifestyle.

Inside the House of Arezoo.

Arezoo has a knack for mixing contemporary and classic pieces with a splash of vintage elements.  She tells me it’s ok if you can’t afford it all, there is no need to buy loads of clothing, and infact she keeps her wardrobe tight by keeping each season’s outfits on one clothing rack.  That way you can see what you have to work with and can mix and match pieces to create new looks, she explains.  What is essential, however, is making sure you invest in investment pieces.  A nice business jacket will last you for years, Arezoo states, and you can pair it with jeans, shorts, leather pants, dress, skirt and more.  She advises her clients to think about what investment pieces they need and then they focus on finding those pieces, making sure the clothing fits perfectly. ”People notice your outerwear,” shared Arezoo. “If your jacket is expensive, then they will assume your shirt underneath is as well.”

Arezoo also stresses the importance of a good high heel with a platform toe so you can stay on your feet longer at work and be comfortable.

I had a wonderful time with Arezoo in her home. Thank you!

Her positive energy is contagious, I feel like I have found my long lost friend, and I can easily see why the women come calling when she arranges an event.  She is straight forward, quick to the point, and good at what she does.  I would feel completely comfortable giving her a budget and then coming home after a hard day of work and finding amazing and practical outfits laid out in my room.  This would most likely save me a ton of money as well, as she would actually be focused on buying me what I absolutely need rather then last minute “ohhh but I want it” finds that are more likely great for play but not work appropriate.

Arezoo and myself both in Helmut Lang. She dressed me in this to die for outfit that I still dream about.

For more, visit www.houseofarezoo.com