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Style Splurge With Erdem

Another great designer who has been a favorite of ours for years is starting to make a splash in the USA, finally! Erdem Moralioglu launched his eponymous label in 2005, not long after graduating from the Royal College of Art. Last year he was the winner of the British Fashion Council and Vogue fashion fund, but we were already on to him and so was the infamous Parisian shop Colette. Still though, he seemed to be surprised and amazed by the news, he was quoted saying, “I CANNOT believe it’s happened, it’s wild, really incredible. I’m totally shocked.”

Erdem with a Model

The Canadian born designer is well traveled and has a really great eye for art, previously he had worked with Diane Von Furtsenberg a year before winning the second Fashion Fringe award back in 2005. The prize fund was used to expand his studio space and bring on some additional marketing support to help educate people on his brand.

Erdem has become known for his unique use of print and embroidery, and combining feminine and contemporary pieces into what looks like fine art on fabric. His last collection was inspired by painting, collecting and Peggy Guggenheim, and was a massive hit across the board.  He told the press: “this woman who eats art and fashion!” His muse Guggenheim, the mid-twentieth-century art dealer, collector, and patron, who held court in her home on the Grand Canal in Venice, provided the inspiration for the rich Venetian tones and dappled, Impressionistic prints in the show.

Ready To Wear Fall 2012

When Erdem was asked how to describe an “Erdem Woman” he replied by saying, “A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.”  My only hope is that we fit that description because that sounds like someone  I’d like to be friends with. Its probably a great way to explain the influencers who regularly wear his collections like Keira Knightley, Sarah Jessica Parker, Julianne Moore and Ashley Olsen.

Stay tuned for the upcoming collections and new accessories he will reveal shortly, we know his line is not cheap, but its a splurge that’s really an investment.


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Posted on: April 5, 2012