Rachel Zoe’s “Major Must Haves” for Jockey launch party took place Sunset Tower Hotel in Los Angeles on Wednesday evening October, 18. 2012 with the entire Rachel Zoe team, including her husband Rodger Berman, as well as a handful of Rachel’s gorgeous clients like Anna Kendruk, Jamie King and Mandy Moore. The 4 beautiful ladies of course made US Weekly’s hot pics.
Rachel Zoe’s “Major Must Haves” for Jockey is a selection of shapewear and lingerie. It was nice to see Rachel and her team in high spirits, toasting each other and relishing in yet another fashion accomplishment. Rachel was shinning at the event, I loved her black eye liner and dark lips and her long straight hair and bangs perfectly in place made me want to join the bang crew for another round.
I had a fabulous time at this event surrounded by fashionistas and displays of the new Jockey collection. The undergarments are definitely a “major must have” as it helps your shape and smooths out your figure. The cotton material is super soft and comfortable — this line easily beats out its competition. Gone with the shapewear that is tight and uncomfortable! You will want to wear Rachel Zoe’s “Major Must Haves” for Jockey 24/7. A definite new addiction. (And yes I am wearing it as I type.)
Mannequins donned in no other than Jockey surrounded the pool which ofcourse had “Jockey” lit across it. Guests were treated to champagne, h’ordeuvres, photobooth and a gift bag which included samples from the entire collection.
Rachel gave a “maj” sweet speech accompagined by Jockey’s Chief Marketing Officer Dustin Cohn who hinted that Rachel will finally get her wish of being tall (translation: look for huge billboards of Rachel and her “Major Must Haves” for Jockey campaign coming to buildings near you!). Cohn has been at Jockey for little over a year and is already making huge waves for the brand with new products for women that have fashionable fits and colors all with the quality and comfort from Jockey. I had the chance to chat with Cohn and congratulate him on successfully reviving Jockey’s image.
And we have the answer to the question many of you have been asking us — yes Rachael Zoe’s reality show on Bravo is indeed coming back, and the cameras had exclusive access to inside the event. You may even catch me and my cousin Tricia on the show browsing through the new line!
For more information on Rachel Zoe’s “Major Must Haves” for Jockey, click here. Happy shopping!