
Stone Intention Designer Amy Price, wearing her own creations
Style serves us in various ways, usually it makes us feel attractive, comforted or fashionable. What about style seen as wearable art that also helps us manifest our intentions? Interested? We were too, so we caught up with Amy Price, the founder of Stone Intention, a Los Angeles-based jewelery designer who hand makes accessories using precious gemstones, crystals and metals, all with specific intention based on their properties. Price, who also owns Arty, a gallery in downtown LA that promotes a broad range of artists, is a busy bird to track down, mostly because she is constantly promoting other artists and is more interested to tell you about their work than talk about her own. Her work is hangs in her home where she makes most of her pieces, like a little girl playing with her mothers jewelery, we tried on hundreds of necklaces, earrings, bracelets and rings.

Stone Intention Studio
After taking the tour of her studio, we were able to also catch up with her at the Beverly Hills Art Fair where she was donating her time to support her friend and fellow artist, 90 something year old, Len Aaron, a founder of art store Aaron’s Brothers, who also is a painter. Len is also a huge supporter of Price’s work and showcases his own work in her studio Arty.

Len Aaron
A Michigan native, Price’s interest in natural elements and art began at a young age when she hammered at a quartz rock with the intention to make her mother a diamond ring. With a passion for discovery, she began to feel a divine energy flow when she was creating art and began to work with crystals and gemstones, self-teaching along the way. Price eventually began wearing her creations and quickly her friends started to take notice. For many years she would only give her work as a gift, but they began to insist on paying her, knowing how much work went into each piece. Reluctantly Amy started to offer her work for sale and with the push of her friends created an ecommerce site, www.stoneintention.com with the help of friends who work in fashion and technology she soon had a photoshoot arranged, images up on a site and products available for purchase.

labradorite necklace
Embarking on a big change in your life? Labradorite is a stone of transformation, a very useful companion through transitions, imparting strength and perseverance. It balances and protects the aura, raises consciousness and grounds spiritual energies. Excellent for strengthening intuition-promoting, revealing the truth behind illusions (lies), increases self trust, stimulates the imagination and calms an overactive mind, developing enthusiasm and new ideas. Labradorite has been used to treat disorders of the eyes and brain, stimulates mental acuity, and relieves anxiety and stress. It regulates metabolism, balances hormones and relieves menstrual tension. Spiritual healers use it to treat colds, gout, and rheumatism high blood pressure, and digestive issues. (The child in us loved reading about accounts that Merlin the Magician used this stone in his work too)
Looking to manifest success with money? Try something made of Citrine. Or are you seeking to attract more love into your life? Price has beautiful Rose Quartz rings, earrings, bracelets and necklaces.

Green Onyx Necklace
Seeking protection, strength or harmony? Try Agate, spiritual healers use this stone to balance yin/yang energy, remove chakra blockages, and cleanse, transform or stabilize negative energy. Historically Agate was placed in water for cooking or drinking to dispel sickness. It is known as a stone of strength, used by Ancient Romans on the breastplates of warriors armor to give strength and make them victorious in battle. It is also a stone of harmony and protection both emotionally and physically. People have said it dispels their fears, envy and increases self-confidence.

Blue Quartz Gold Ring
When we asked which stones would be best for us, Price told us to trust our feelings and that many times we are drawn to a crystal because its exactly what we need. Many people have reported wearing stones that are dedicated to a specific intention that has given them results. Of course there are plenty of people who will tell you “its all in their head” but so what if that’s the case, isn’t it still making us feel good?
Amy will tell you that throughout history jewelry is present in almost any culture as a symbol of wealth, shield of protection or healing property, and she is right, if you read up in pretty much any history books or online you will find a thousands of years of dedication to the belief in the powers of stones and crystals. Everyone wears jewelry for different reasons, we fell in love with the intention of her work, the idea we can manifest, heal, protect, create or simply be at peace with wearing any one of her pieces is simply Price- less. Price says, “Jewelry becomes beautiful not only for how it looks, but also for what it does”. Something that began as a hobby for her has turned into a successful business, yet she keeps her prices well below all of the designers out there that we have found in department stores or other e-commerce sites, not because they are any less valuable, but because she wants her work to be accessible. If you take a look through the pages of Vogue, InStyle or Marie Claire you will start to notice a shift in the trend of jewelry, there are a lot of designers using these healing stones, all who grace these pages charge between $500 to $50,000 for crystal and gem’s like those Price works with. Stone Intention’s prices range from $50.00 – $500.00.

Green Onyx & Moonstone Bracelet, $150.00
Style Seen Daily supports your success in manifesting your intentions, but we also know you like to look good too, Amy Price makes art that allows both to be possible.
If you would like to get in touch with Amy, please let us know as she is available to answer questions about her work and how it could potentially be right for you. Throughout her travels across the world, she finds rare stones, crystals and metals which she turns into art you can wear. She also does extensive research on the healing properties, results and discoveries that validate her feelings about this work, and those of her clients reports as well.