Moda Operandi Hosts Party to Celebrate Derek Blasberg's Very Classy Launch

Our friend, writer, author, man about town, and boyfriend to our other friend Lyle Maltz, Derek Blasberg wrote the indispensible bestselling style and etiquette guide, CLASSY which made the 2010 New York Times bestseller list. Now he has done it again, this time suggesting we keep it VERY CLASSY a part two guide to every ladies style and etiquette needs, tailor-made to address the challenges facing today’s young women. Derek is both intelligent and hilarious, we have yet to read the book but of course its next up for us and we were excited when he once again did a little fete here in our hometown of Los Angeles and of course the revamped Hotel Bel Air.

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Join host Matt Sorum, new partner Tony Sartino, as well as Mia Heldt in the launch of the new SORUM NOCE collection that includes custom hats by Gunner Foxx, custom shoes by Esquivel, as well as classic rock n’ roll photos by legendary photographer Jim Marshall.  

The reception will be held at the West Hollywood SORUM NOCE store and adjacent patio on Thursday, March 26 from 7pm – 11pm.

Sorum Noche.

Since the suit and tie era of The Kinks and The Rolling Stones early years, rock and roll and fashion have walked arm and arm. From trendsetters like David Bowie and Bryan Ferry to leather clad icons The Ramones and Aerosmith through to today’s stars, attitude and imagination have always helped define and refine modern style. 

With SORUM NOCE (Nothing Original Comes Easy), legendary Velvet Revolver drummer Matt Sorum has created an elegant, innovative line of rock-inspired couture. 

The SORUM NOCE boutique is located at 8568 ¼ Melrose Avenue (across from Urth Caffé).  Valet parking is available.