Country Music Sensation and Now CoverGIrl Spokeswoman Taylor Swift behind the scenes at her first campaign shoot for new luxe line of beauty products. Jan. 2011.
The 21 year old country sensation Taylor Swift is now a CoverGirl, promoting the new CoverGirl NaturalLuxe Line. She glams it up for the cameras in her first CoverGirl spot with fiery red lips while dancing in a shiny gold gown.
Swift is a natural beauty who likes to have fun with her make up. The one thing that Swift sticks to with her make up routine is her black liquid eyeliner. It’s her signature look and she doesn’t dare go in public without it. She proved her die hard love for her black liner with this story she shared with Styelist.com:
“When I was on a plane to Japan like two years ago…and I had no makeup with me, I went to the bathroom and used a Sharpie! I do not recommend drawing eyeliner on with a Sharpie,” said Swift.
Now that’s some black liner dedication. We all have our share of make up disasters, you live and you learn. And our girl Taylor has risen to the top of the beauty game by becoming a CoverGirl Spokeswoman and joins such beautiful and inspirational women as Drew Barrymore, Rihanna, Queen Latifah, Ellen DeGeneres. Check out Taylor’s first commercial here:
This CoverGirl NatureLuxe line that Taylor is representing is targeted to a more “affluent” customer who has a liking to the “natural” beauty options. This NatureLuxe contains a Silk Foundation and Gloss Balm which are both made of natural ingredients. The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea, and other gydrating butters. There is no oils or synthetics.
Also, the packaging for this line is more green friendly with part of the packaging made with bioresin – a renewable, sugarcane-derived plastic.
CoverGirl introduces NatureLuxe.
Watch Taylor’s behind the scenes of her commercial campaign for this new luxe line here:
