A true visionary, TOMS Creator Blake Mycoskie makes the world a better place with his fashion. Photo Credit: Steve Garcia
TOMS, the shoe brand known for its One for One motto, launched its new line of footwear inspired by the late social activist Dan Eldon. Both TOMS and Eldon’s stories are incredible which is why it makes sense the worlds have collided. TOMS, which is based in LA, manufactures shoes with a purpose; for each pair of shoes purchased, a pair of shoes is given to a child in need in countries in South America, Africa, and even parts of the U.S. This launch party, held at their new gallery space at Space 15 Twenty in Hollywood was an event filled with great food, celebrities, inspirational speakers, and of course, shoes.
A pregnant Selma Blair got her hands dirty for a good cause with her boyfriend, fashion designer Jason Bleick. Photo Credit: Steve Garcia
Actor David Arquette, TV chef Curtis Stone, and actress Selma Blair were among Hollywood’s hottest to attend the event that featured amazing food catered by LA’s famous Umami Burger.
A pregnant Selma Blair got her hands dirty to support the company with boyfriend Jason Bleick. Photo Credit: Steven Garcia
Dan Eldon’s mother Kathy and sister Ann spoke about the inspirational life Dan lived and the way his life has impacted so many people and will continue to do so.
Dan Eldon's sister Amy and mother Kathy, spoke to honor their beloved brother and son. Photo Credit: Steven Garcia
Dan Eldon was a social activist and photographer in the 1990′s, he was brutally stoned to death at age 23 while shooting meaningful photos in a dangerous city in Africa. This new TOMS line features shoes inspired by Africa, Dan’s photographs, and his journal that kept amazing stories about his journey.
Dan Eldon's incredible life and vision produced multiple books all revolving around the thought that the journey is the destination. Photo Credit: Steven Garcia
Eldon and his family’s story is inspirational, and will soon be turned into a movie starring Julia Roberts playing Dan’s mother Kathy Eldon.
TOMS Founder and Kathy Eldon in front of the wall of handprints. Photo Credit: Steven Garcia
TOMS creator and friend of SSD, Blake Mycoskie, spoke about his new Spring 2011 collection and the amazing feats this fashion line completes each day.
Dan Eldon's finger print was a common theme throughout the night and was used as a print for a shoe design. Photo Credit: Steven Garcia
A few hours before the event, my Aunt Joanne Marien, who attended the event with me, found out her non-profit organization Good For Kids, which benefits children in Costa Rica, will now be receiving shipments of 17,000 TOMS shoes for the children. She was thrilled to talk to Blake and thank him for everything he has done to help the world’s children.
Joanne Marien's charity Good For Kids in Costa Rica will now be one of the TOMS drop sites for shoes for children in need. Photo Credit: SSD
Umami, known for it’s gourmet burgers, had passed platters of several types of juicy sliders, sweet potato fries, french fries, smushed potatoes, and my favorite, cheese tots. The food was a hit and so was the Ultimate Vodka drinks and music spun by DJ Egon.
Umami Burger passed around sliders like their delicious Box Burger and SoCal Burger. Photo Credit: Steven Garcia
To find out more about TOMS new Spring 2011 Collection, and to make a difference in a child’s life, visit www.TOMSshoes.com.
