Celebrities like HBO’s ‘How To Make It In America’ Lake Bell and Ironman 2′s Gwyneth Paltrow have recently been spotted wearing American Apparel’s Classic Girl line. In an attempt to move away from the whole hipster style, American Apparel is now putting pieces from their Classic Girl line, which is much more preppy, in their stores across the country. American Apparel is created their Classic Girl line to offer customers an option of ready to wear pieces. One of the main goals of the line is to make the clothing appropriate for all seasons. Mixing and matching different pieces within the American Apparel brand makes the whole look work year round. Classic Girl is an attempt by American Apparel to help boost their sales. According to The New York Times, the company has racked up over $91 million in debt in the past fiscal year. Also effecting the brand, is American Apparel’s CEO and Founder Dov Charney‘s controversial reputation and legal battles. American Apparel Calls Allegations In Suit Over Firing ‘Fictional’
American Apparel's Chiffon Oversized Button Up. Price: 58.00
Feminine cuts and delicate fabrics have helped make this line ready to wear for all women. Oxford button down shirts have been added to the Classic Girl line in sheer fabrics to incorporate a sexy style to the very conservative top. Feminine, fitted dresses are also another popular piece in the Classic Girl line.
American Apparel's Sleeveless Lace Chiffon Dress. Price: 58.00
Because American Apparel is known to be a very casual brand, they wanted to rebrand their women’s line, making it possible to wear pieces such as the Chiffon Oversized Button Up or Silky Collar Tee in a more formal setting.
Gwyneth Paltrow seen here in American Apparel.
American Apparel is one of the most well known clothing producers in America, known for the basics, such as their Flex Fleece Zip Hoodie and Short Sleeve V-Neck tee shirt. The Classic Girl look offers pieces that are dressier than the usual loungewear that American Apparel has made famous. They recently debuted this line in American Apparel stores across the country as well as being offered on their online store.
