Spotted! Rihanna, debuting new rocker-esque platinum blonde tresses, seen out and about in Hollywood with BFF and assistant Melissa. The sultry songstress was donning a $629 Stella McCartney knit sweater in neon orange, along with ripped jean shorts, Ray-Ban wayfarers, and Christian Louboutin leather thigh-high boots. Yet another daring combo from the young fashionista.  Find the sweater at Neiman’s Here.

Spotted!: Celebrity fashion stylist and designer Rachel Zoe launched her new media company ZOE Media Group at the Sayers Club in Hollywood on December 14, 2011. The stylist looked festive for the holidays in an eye-catching merlot sequined YSL jumpsuit and black pumps. Zoe kept her makeup neutral and shimmery except for bold, plumb lipstick which matched the shimmery  jumpsuit. She topped the outfit off with a wavy side ponytail and black clutch. Find similar styles at http://www.ysl.com/en_US.

Spotted!: Fergie supported husband Josh Duhamel at the movie premiere of “New Year’s Eve” at Grauman’s Chinese Theater in Hollywood on December 5, 2011 looking on trend in silver sparkles — a Hollywood favorite this season and fitting for New Year’s Eve. The singer mirrored a Hollywood vixen wearing a strapless Monique Lhuillier pewter-embroidered sequin cocktail dress from the Resort 2012 collection. She paired the dress with silver peep-toe Christian Louboutin heels and a Jimmy Choo clutch. She finished the look off with blond tousled waves and bold-red lipstick. Get this dress and check out the rest of Monique Lhuilliler’s Resort 2012 collection at http://moniquelhuillier.com.

Spotted! Kate Beckinsale hosted the Independent Spirit Awards nominations in Hollywood on Tuesday, November, 19 2011. The actress, 38, turned heads in her white vintage lace dress from the Tadashi Shoji spring 2012 collection. This retro-romantic dress has elegant lace, yet is sexy in its flirty cut and sheer looking material.

(EXCLUSIVE COVERAGE) attend The Spare Room presents a benefit for Movember at The Spare Room on November 3, 2011 in Hollywood, California.

Spotted!:  Entourage Actress Emmanuelle Chriqui wears new brand Lamb & Flag Xtee to a benefit for Movember at The Spare Room in Hollywood, California on November 3, 2011.  It’s the perfect simple white shirt with some flare to pair with the wild animal print pants.   Plus, it’s a fun tip of the hat to the Roosevelt’s Spare Room with includes bowling and where an “x” equals winner in an always intense yet super fun game  In this case “X” marks the spot for fashion winner of the night.  Click here to get the look.

Sirens Studios presents James Georgopoulos: Hollywood Arsenal exhibit with proceeds of  the art sales benefit The Art of Elysium.  For VIP admittance email: info@styleseendaily.com

October 2011:  Dancing With The Stars Contestant Kristin Cavallari spotted at Katsuya Restaurant in Hollywood wearing a Ani Lee Euncine Blouse in Ruby and a Lucca Couture mini skirt. The two bright colors are tied in with an oversized clutch and matching black pumps. Krisitin pulls this color-on-color combination effortlessly.

Tight but stretchy fabrics are a great way to accentuate curves.

Celebrity fashions typically come with a hefty hollywood price tag. We love to watch our favorite celebrities wear luxury labels like Halston, Alice + Olivia, Badgley Mischka, Missoni and Moschino but wouldn’t it nice to actually wear these designer duds ourselves? The girls over at RentTheRunway.com warmly welcome you to your new dream closet. Rent The Runway is an affordable online designer rental boutique. If you have a big event to attend, RentTheRunway.com can help you snag the hottest Hollywood looks, straight off the runways of Paris, Milan and New York City.

This Hervé Léger dress, pictured above on Jennifer Love Hewitt at the premiere of her new movie Cafe, retails for $1,280. It is currently available for rent on www.RentTheRunway.com for just $150 – great for a sexy evening date, girls night out, or just about any other special occasion.

The 2011 MTV movie awards, hosted by Jason Sudeikis, is being held at the Gibson Amphitheater in Los Angeles this year. As far as anyone in Hollywood is concerned, that means one thing: Kari Feinstein’s Style Lounge at the W Hotel is in session.  So of course, Style Seen Daily was in attendance to mix and mingle among some of tinsel towns trendsetters to give you a VIP look inside the event..

Celebrities flock to the Style Lounge each year because Kari and her team at McGuiness and Feinstein PR bring in some of the top names in skin care, jewelry, denim, apparel and even popcorn. You name it, and they have it for you.  Some celebrites in attendace this year were Whitney Port, Kayla Ewell,  Mario Lopez, Stephanie Pratt, Caity Lotz, Maria Menounos, Alexa Vega and Ali Landy.

Stephanie Pratt with Jewlery designer Jennifer Smith of Ryder Smith Designs. WireImage

Celebirty Sweet heart Kayla Ewell of Vampire Diaries, told SSD she was looking forward to visiting Australia this summer. wireimage

Alex Vega recieved the Best Latin Award  for her role in From Prada to Nada. She was a summer sensation at the style lounge in Gypsy.                                                               wireimage

One thing we had on our mind the entire event was the coming summer season. We had to ask, what are celebrities top 3 vacation necessites?
We sat down with Stephanie Pratt to talk summer style.

SSD’s exclusive interview with Stephanie Pratt

A true visionary, TOMS Creator Blake Mycoskie makes the world a better place with his fashion. Photo Credit: Steve Garcia

TOMS, the shoe brand known for its One for One motto, launched its new line of footwear inspired by the late social activist Dan Eldon. Both TOMS and Eldon’s stories are incredible which is why it makes sense the worlds have collided. TOMS, which is based in LA, manufactures shoes with a purpose; for each pair of shoes purchased, a pair of shoes is given to a child in need in countries in South America, Africa, and even parts of the U.S. This launch party, held at their new gallery space at Space 15 Twenty in Hollywood was an event filled with great food, celebrities, inspirational speakers, and of course, shoes.

A pregnant Selma Blair got her hands dirty for a good cause with her boyfriend, fashion designer Jason Bleick. Photo Credit: Steve Garcia

Actor David Arquette, TV chef Curtis Stone, and actress Selma Blair were among Hollywood’s hottest to attend the event that featured amazing food catered by LA’s famous Umami Burger.

A pregnant Selma Blair got her hands dirty to support the company with boyfriend Jason Bleick. Photo Credit: Steven Garcia

Dan Eldon’s mother Kathy and sister Ann spoke about the inspirational life Dan lived and the way his life has impacted so many people and will continue to do so.

Dan Eldon's sister Amy and mother Kathy, spoke to honor their beloved brother and son. Photo Credit: Steven Garcia

Dan Eldon was a social activist and photographer in the 1990′s, he was brutally stoned to death at age 23 while shooting meaningful photos in a dangerous city in Africa. This new TOMS line features shoes inspired by Africa, Dan’s photographs, and his journal that kept amazing stories about his journey.

Dan Eldon's incredible life and vision produced multiple books all revolving around the thought that the journey is the destination. Photo Credit: Steven Garcia

Eldon and his family’s story is inspirational, and will soon be turned into a movie starring Julia Roberts playing Dan’s mother Kathy Eldon.

TOMS Founder and Kathy Eldon in front of the wall of handprints. Photo Credit: Steven Garcia

TOMS creator and friend of SSD, Blake Mycoskie, spoke about his new Spring 2011 collection and the amazing feats this fashion line completes each day.

Dan Eldon's finger print was a common theme throughout the night and was used as a print for a shoe design. Photo Credit: Steven Garcia

A few hours before the event, my Aunt Joanne Marien, who attended the event with me, found out her non-profit organization Good For Kids, which benefits children in Costa Rica, will now be receiving shipments of 17,000 TOMS shoes for the children. She was thrilled to talk to Blake and thank him for everything he has done to help the world’s children.

Joanne Marien's charity Good For Kids in Costa Rica will now be one of the TOMS drop sites for shoes for children in need. Photo Credit: SSD

Umami, known for it’s gourmet burgers, had passed platters of several types of juicy sliders, sweet potato fries, french fries, smushed potatoes, and my favorite, cheese tots. The food was a hit and so was the Ultimate Vodka drinks and music spun by DJ Egon.

Umami Burger passed around sliders like their delicious Box Burger and SoCal Burger. Photo Credit: Steven Garcia

To find out more about TOMS new Spring 2011 Collection, and to make a difference in a child’s life, visit www.TOMSshoes.com.