California’s surf legends fashion brand Volcom kicked off the summer with a splash as they launched their Spring 2011 collection of swimwear and must-haves to get temperatures to reach smokin’ hot. And I was there ready to report for my first Style Seen Daily article.
Volcom fans and fashionistas filed into the Cooper Design Space in Downtown Los Angeles to catch a glimpse of what to expect for Spring bikini season. The ambience was a beachy urban vibe that made for some great fashion finds in the crowd. From western to hipsters I saw it all…heaven.
The show kicked off with a bang as the crowd got to catch a few clips of a So Cal summer with bikini clad beauties. The models rocked it in some amazing pieces that made me want to buy one of everything. From denim, to florals. Volcom stopped at nothing to make their Spring 2011 collection unstoppable. The one thing that I loved the most about the show was none other than the…SHOES! What gal doesn’t just LOVE a pair of clogs? The models were sporting remarkable clogs that are the newest fashion find to hit the streets of LA along with some Jeffery Campbell wedges that made me fall in love, so as the rest of the crowd watched the bikinis pass by I was addicted to the footwear.
Not only the shoes but also the accessories made me go gaga. I absolutely want to start wearing more accessories in my hair…it gives Ke$ha a whole new meaning. Feathers, flowers and neon’s oh my. After a day with all that in my hair I can image quite a neck ache, but those models rocked it flawlessly.
Bigger is better maybe when you’re in Texas, but here in Cali we like to think the smaller the better when it comes to swimwear. It’s all about flaunting that itsy bitsy bikini and let me tell you, Volcom mastered the art in their 2011 Spring Swimwear collection. The bathing suits featured in the show were an eclectic blend of high wasted pieces, itsy bitsy bottoms and cutouts that will make you go gaga for glamorous swimwear…I fell in love.
Volcom must have picked up from the words of Katy Perry, “Daisy dukes, bikinis on top” because from flannels to daisy dukes the models were flaunting the necessary pieces for a perfect day at the beach. Because we all know…”California girls we’re unforgettable!”

























