Lake Bell in American Apparel.

Celebrities like HBO’s ‘How To Make It In America’ Lake Bell and Ironman 2′s Gwyneth Paltrow have recently been spotted wearing American Apparel’s Classic Girl line. In an attempt to move away from the whole hipster style, American Apparel is now putting pieces from their Classic Girl line, which is much more preppy, in their stores across the country. American Apparel is created their Classic Girl line to offer customers an option of ready to wear pieces. One of the main goals of the line is to make the clothing appropriate for all seasons. Mixing and matching different pieces within the American Apparel brand makes the whole look work year round. Classic Girl is an attempt by American Apparel to help boost their sales. According to The New York Times, the company has racked up over $91 million in debt in the past fiscal year.  Also effecting the brand, is American Apparel’s CEO and Founder Dov Charney‘s controversial reputation and legal battles.   American Apparel Calls Allegations In Suit Over Firing ‘Fictional’

American Apparel's Chiffon Oversized Button Up. Price: 58.00

Feminine cuts and delicate fabrics have helped make this line ready to wear for all women. Oxford button down shirts have been added to the Classic Girl line in sheer fabrics to incorporate a sexy style to the very conservative top. Feminine, fitted dresses are also another popular piece in the Classic Girl line.

American Apparel's Sleeveless Lace Chiffon Dress. Price: 58.00

Because American Apparel is known to be a very casual brand, they wanted to rebrand their women’s line, making it possible to wear pieces such as the Chiffon Oversized Button Up or Silky Collar Tee in a more formal setting.

Gwyneth Paltrow seen here in American Apparel.

American Apparel is one of the most well known clothing producers in America, known for the basics, such as their Flex Fleece Zip Hoodie and Short Sleeve V-Neck tee shirt. The Classic Girl look offers pieces that are dressier than the usual loungewear that American Apparel has made famous. They recently debuted this line in American Apparel stores across the country as well as being offered on their online store.

The Art of Elysium Genesis Event Co Chair Teddy Karatz and Matthew Kavanaugh with The Art of Elysium Founder Jennifer Howell. Photo Credit: Style Seen Daily.

The buzz around Hollywood about THE party to be at was The Art of Elysium’s 2nd Annual Genesis Event held at Milk Studios on Saturday, August 28th.  The sold out event of over 500 attendees included such celebrities as actors David Arquette,  Topher Grace, actress Jessica Lowndes, musician Pink and numerous others.  Highlights of the event included a performance by Fitz and The Tantrums, a Live Art Installation and a JeanBar compliments of Paige Denim.

The Fitz and the Tantrums performed at The Art of Elysiun's 2nd annual Genesis event. Photo Credit: Style Seen Daily.

CHECK BACK SOON to watch Style Seen Daily video from the Fitz and the Tantrums performance.

Genesis is a celebration of emerging talent bringing artists, creative thinkers, and social leaders together in support of The Art of Elysium.  The event committee was led by co-chairs Teddy Karatz and Matthew Kavanaugh and Style Seen Daily was part of the host committee for the event that included actresses Dianna Agron, Lake Bell, and Jamie-Lynn Sigler, hotelier Jason Pomeranc, and musicians Kenna and The Veronicas.

90210 actress Jessica Lowndes shared with us that she is in a Jessica Paula dress, Rina Limor earrings and Sergio Rossi shoes, thanks to her stylist Caley Lawson.Photo Credit: Style Seen Daily.

HBO's Hung actor Charlie Saxton with Style Seen Daily Co Founder and Genesis Co Host Crystal Fambrini. Saxton told us he is looking forward to getting more involved with Art of Elysium. Photo Credit: Style Seen Daily.

Musician and Genesis Co Host Kenna told us that giving back and helping others is the secret to happiness. Photo Credit: Style Seen Daily.

Style Seen Daily Co Founder Erica Cornwall with Relativity Media President Tucker Tooley. Relativity co sponsored the event. Photo Credit: Style Seen Daily. Photo Credit: Style Seen Daily.

The Art of Elysium is a non profit organization founded in 1997 by Jennifer Howell, which encourages actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions.  They provide artistic workshops in acting, art, comedy, fashion, music, radio, songwriting and creative writing.

FilmEngine CEO Anthony Rhulen and Manager Jake Wagner at The Art of Elysium 2nd Annual Genesis event. Photo Credit: Style Seen Daily. Photo Credit: Style Seen Daily.

Actor David Arquette enjoyed some coffee provided by Coffee Bean, a co sponsor of The Art of Elysium 2nd annual Genesis event. David also shared with us that he matched his duck print tie with his duck tattoo. He wanted us to take close up photos of his tie and tattoo as proof, since he knows we focus on fashion, but we had "technical difficulties." Next time David! Photo Credit: Style Seen Daily.

Actor Bill Bellamy at the Art of Elysium 2nd Annual Genesis event. Photo Credit: Style Seen Daily.

STARWORKS account executive Michelle Scott at The Art of Elysium 2nd Annual Genesis Event. STARWORKS helped support the event. We like Kelly's Roland Moret dress.

Style Seen Daily Co Fonder Erica Cornwall, center, with NFL Philadelphia Eagles player Matt Nordgren (left) and Matt Lavin at The Art of Elysium 2nd Annual Genesis event.

Click here for more Style Seen Daily coverage on the The Art of Elysium.

Click here to find out how you can get involved in The Art of Elysium.

Bosworth, Bailey & Williams

Christopher Bailey is Chief Creative Director of Burberry, responsible for the brands image including all advertising, corporate art direction, store design of all 100+ retail locations and visuals, as well as design of all product lines and collections.  154 years ago, when Burberry was born, they become famous for making the trenchcoat more fashionable than ever before, and now, after dominating the fashion scene for longer than any of us reading this have been alive, there is a new launch, Burberry Beauty.

Burberry Beauty Products

Bailey, who is credited for transforming Burberry into a billion-dollar global powerhouse, and decided it was time to develop and launch the brands first make up collection.  In celebration of the launch, Baliey traveled to New York, San Francisco, and our home town Los Angeles – where we were fortunate to meet up with him at the former home of Tom Cruise in Bel Air – thanks to our amazing friend Lauryn Flynn, Director of VIP & Music Relations at Burberry.

Burberry Beauty Launch - Tea in Bel Air

Bailey hosted the Brit-inspired tea party in the private garden poolside, and the dining room became a cosmetics counter.  Among the 70 or so guests were May Anderson, Kate Bosworth, Serena Williams, Lake Bell and stylist Rachel Zoe, all of whom enjoyed the beautiful day, listening to music from the likes of Kings of Leon to Sting, munching on petite sandwich’s (crustless of course), sipping on Pim’s cocktails and cucumber water, while sampling Buberry Beauty like Burberry Skin, Glow, Lips and Eyes.

Burberry Beauty Campaign

“Burberry Beauty” includes foundations, blushers, lipsticks and eyeshadows, and its very British palette is inspired by the house’s iconic trench coat. In keeping with its quintessentially English vibe, the ad campaign features British models Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter.

“We’ve chosen three British beauties we’ve worked with before and who are part of the family,” Bailey said. “Rosie has this effortless sexiness to her; Nina has an edge and attitude; and Lily is a classic British beauty. When you put them all together, you have a pure Burberry expression.”

Burberry Beauty Lips, Eyes and Face

The products (priced from $27 for an eyeliner to $55 for a wet-dry foundation) come in metal packaging etched with Burberry check. Foundation shades are based on the earthy shades of the iconic trench. The Light Glow blush, in colors like russet, blossom and cameo, are mostly translucent, and the Lip Glow has a great plumping effect. The Sheer Powder Eye Shadows, in stormy khakis, blues, lavenders and grays, are easy for anyone to use.

Bailey said, “I started to think about  makeup a few years ago, while working on a runway show. where it seemed clear that this concept was the only one that we were missing to fully express a world and state of mind”

The collection is fused with inspiration from the classic Buberry trench coat, locking in that timelessness with innovation and functionality.  The make up line is available exclusivley at Nordstrom and www.burberry.com across the US, Canada and Europe.  We were lucky to leave with an incredible gift bag full of products to take home and packaged in a great clutch by Burberry of course.

Expect to see much more from Burberry, Bailey is building on the brands history with innovation and is reaching out to the next generation, starting now with this beauty line, but also doing an entire social networking site, digital advertising and even a fashion show webcast that let consumers order on the spot.  Burberry’s comeback, that Bailey lead,  just keeps on coming and coming.   With a following like Bailey has and the incredible staff around him, Burberry is sure to continue to surprise us and entice us.