
LL Cool J poses with a fan at the Bloomingdales Cabana at Fashion's Night Out Century City. Photo Credit: Ruben Gonzalez, Style Seen Daily.
Los Angeles Fashion’s Night Out 2011 swept through the town like a hurricane. Celebrities, fashionistas, designers and bloggers all mixed and mingled at different shopping hot spots across town celebrating their universal love of fashion and one night of special sales.

A dress designed by Romi Kashew made entirely of wrapping paper. Photo Credit: Ruben Gonzalez, Style Seen Daily.
At Westfield Century City, the Fashion Institute of Design & Merchandising held a student dress design competition centered around royal Kate Middleton for inspiration. The students had two hours to create a dress using just a few raw materials like needles, thread, tape, straight pins and retailer shopping bags. They were allowed the use of a sewing machine and ironing board, as well as a dress form on which to create their dress. The winning team received a $1500 Westfield Gift Card and a gift bag.

The Judges: Jen Weinberg of Glamour Magazine, Elizabeth Matthews of the Costume Council and Chair of PR & Communications for LACMA and Hayley Atkin Fashion Stylist and Contributing Fashion Editor at LA Times Magazine. Photo Credit: Ruben Gonzalez, Style Seen Daily.

Dress Competition winners: Ralph Prado, Krista Osborne and Bernadette Lansing posing next to their garment made entirely of shopping bags. Photo Credit: Ruben Gonzalez, Style Seen Daily.

Magic Johnson posing with FIDM students post dress competetion fashion show at Fashion Night Out 2011. Photo Credit: Ruben Gonzalez, Style Seen Daily.
Westfield Century City also had a blogger bar where I met up with Jenni Pulos from Bravo’s Flipping Out and 2011 Miss California USA Katie Blair.

With Jenni Pulos from Bravo's Flipping Out. Jenni kept it casual and classy in an always stylish LBD. Photo Credit: Ruben Gonzalez, Style Seen Daily.
The Blogger Bar at the Microsoft store consisted of a lounge area complete with a digital bar that allowed you to blog live from the event while sipping on champagne and indulging in sweets from Hello Kitty Champagne, Pinkberry, See’s Candies and Vanilla Bake Shop. After champagne and cupcakes, it was off to the most famous of all fashion boulevards, Rodeo Drive. The city of Beverly Hills goes all out for Fashion’s Night Out by shutting down Rodeo drive and allowing the boutiques to take over. It truly felt like a fashion festival with the food trucks, ferris wheel and famous designer stores spilling out onto the streets with special FNO gifts, styling and more.
The second annual Fashion’s Night Out in Los Angeles was bigger than ever before. The outpour of support from fashionistas proves that even in a tough economy style and fashion remain a very important part of everyday life.




























