Called the “perfectly imperfect camera” the Holga Camera, originated in Hong Kong during the early 80′s. Since then the Holga Camera has become one of the most sought after cameras for those needing artistic relief. The iconic camera produces square format shots, that are sharp in the center and fuzzy along the edges creating a vignette style of photography. Holga’s are both plastic and fantastic, and come in an array of  colorful designs.

Holga Cameras come in a variety of fun colors and designs

The Holga Camera concept is simple – a minimalistic, inexpensive camera that works off medium format 120 film. TheHolga contains only the bare essentials for photo mechanisms, and provides a cheap and accessible alternative for students and photography enthusiasts to dip their toes into the otherwise very expensive avenue of medium format photography.

A montage of celebrity snapshots during New York Fashion Week 2010, taken using a Holga 120 N

Holga photographs are one of a kind, no two will ever be the same, making the Holga, Camera Couture. Capture your memories, inspiration or just fun photos in a stylistic snapshot with Holga Cameras.

Danny Roberts T-Shirt inspired by Chanel's Spring 07 Collection

Native Angeleno Danny Roberts began drawing when he was just a little boy, he has been said to draw for 15 hours at a time, hands swelling so bad he had to stop.  The hardwork paid off when at just 13 years old, he and a friend began their own clothing company which they would run till he went to Cal Poly for Photography and then eventually the Fashion Design school at the Academy of Art in San Francisco.  In 2007 he was honored by being awarded as the first featured portfolio of graduates o the WGSN Generation Now website.  Inspired by the Chanel 2007 runway show, Danny created the T-Shirt shown above, which is available for purchase on his website: igorandandre.blogspot.com/ and has become a favorite with the fashionista’s from New York to Los Angeles.

Sophie Ward

Working with many different forms of art from music, to sketching, painting and fashion, Danny has collaborated with various arts such as Sophie Ward and the band Eisley.  Recently he sketched a drawing of a series of buildings and then Heutchy, the men’s shoe line, collaborated with him to make a fabric print out of the building top texture.

Danny Roberts for Heutchy Shoes

Finding inspiration from fashion magazines, models and designers alike, Danny also re-created French & American Vogue Magazine covers of subjects he felt interesting, including Sophia Coppola and Lydia Hearst.

Sofia Coppola for French Vogue

Hearst Vogue Cover

Danny's Self Portraits