From Japan to Australian Fashion’s Night Out hit the globe Friday, September 10, 2010 to many a shopper’s delight. And Los Angeles celebrated for the first time in LA history a fabulous night of fashion with parties and events happening at the sametime all over the city. Rodeo Drive was closed to traffic so shoppers could stroll the street. The Beverly Center was LA’s fashion hub, with free shuttles to all the shopping parties around Los Angeles. The center hosted events of all sorts with celebrities like Will.I.Am and Danielle Alonso in attendance. As a celebration to fashion, and to help spur consumer spending, this event was sponsored by Vogue Magazine as an appreciation of the fashion and retail industry. Festivities were in full swing as Los Angeles Mayor Antonio Villaraigosa kicked off the evening declaring shoppers to shop until they dropped.
The event began with a glamorous fashion show which stared Style Seen Daily friend, Stephanie Pratt of “The Hills,” to walk down the runway. This seasons hottest looks for men and women and top designers dresses pulled from the Beverly Center itself made a great runway show. After the fashion show, acrobats took over the runway and impressed the crowd with their remarkable talent of flips, spins and lifts that would make your head spin.
Glitz, Glamor and sales oh my! What more can a girl ask for? Stores were giving out discounts galore as well as free cocktails that made pulling out that credit card a little bit easier. Stores like Steve Madden, Chinese Laundry, Coach and Victoria’s Secret were getting the party started with DJs bumping great jams and killer sales.
Project Runway’s Robby Kashou was outside of Papyrus signing autographs and featuring one of his newest gowns. Not only was this gown absolutely beautiful, but it was made entirely out of paper products that could be found inside the store. Talk about P.S. I Made This. I got to see the dress up close and personal and also talk to Robby himself, and let me tell you, this dress was something that should be on the red carpet.
With a night full of shopping, spending and soaking up the glamourous ambience it was time to call it quits and gear up for next year’s big event. So watch out fahionistas, LA will be pulling out even more stops for next years fashion extravaganza, and I am already marking it down on my calendar.
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