Hollywood, Ca- As I was getting ready to have a Lunch at the W hotel On Sunset and Vine, I spotted a fresh faced girl, walking out of the valet parking, in a simple but chic California Summer outfit. I thought to myself, do I want a statement look to be my first ‘Street Scene Post’ or would I be better off starting with this basic, on point outfit this girl had put together. Inevitably my decision was made clear when I approached her and struck up a conversation. Her quick wit and charm solidified her outfit as the rightful winner of the first Stye Seen Daily Street Scene .

Lauren Demestre outside the W Hotel, Hollywood Ca. Photo Credit: Style Seen Daily.

Pierre Hardy Pony hair shoe. Photo Credit: Style Seen Daily.

Lauren Demestre (LSDEM) wears Shirt by J Crew, vintage Red Shorts, Shoes by Pierre Hardy, Purse by Shirl Miller, and David Yurman Jewelry.

Style Seen Daily had the pleasure of being invited to Coco & Ice T’s vow renewal at the W Hotel Hollywood. The ceremony will be included in Coco & Ice T’s newest project: Coco Loves Ice, a reality series premiering June 12 on E!  The couple is on ten years strong of marriage and are ready to share their love with the world.  Also, Coco is starting to dip her hand in fashion, and is working on a activewear line that will be featured in the E! show.  The lavish reception featured custom Coco&Ice cocktails, a candy and cupcake bar and celebrities of course.  Friends of the couple such as  Snoop Dogg, Flavor Flav and Rick Ross were in attendance.

Snoop Dogg serenading the couple with kind words and funny stories from their past. Photo Credit: SSD

Candy Bar by Sugar Factory. Photo Credit: SSD

Cupcake Bar. Photo Credit: SSD.

The groom in a white custom made suit. Photo Credit: SSD.

The bride in House of Bridal Couture NYC. Photo Credit: SSD.

A Family Affair (from right to left) "Lil Ice" his uncle Flavor Flav and a family friend all pose for the SSD cam. Photo Credit: SSD

So, tell us what you think.  Are Ice T and Coco the next and Lamar and Khloe?

The 2011 MTV movie awards, hosted by Jason Sudeikis, is being held at the Gibson Amphitheater in Los Angeles this year. As far as anyone in Hollywood is concerned, that means one thing: Kari Feinstein’s Style Lounge at the W Hotel is in session.  So of course, Style Seen Daily was in attendance to mix and mingle among some of tinsel towns trendsetters to give you a VIP look inside the event..

Celebrities flock to the Style Lounge each year because Kari and her team at McGuiness and Feinstein PR bring in some of the top names in skin care, jewelry, denim, apparel and even popcorn. You name it, and they have it for you.  Some celebrites in attendace this year were Whitney Port, Kayla Ewell,  Mario Lopez, Stephanie Pratt, Caity Lotz, Maria Menounos, Alexa Vega and Ali Landy.

Stephanie Pratt with Jewlery designer Jennifer Smith of Ryder Smith Designs. WireImage

Celebirty Sweet heart Kayla Ewell of Vampire Diaries, told SSD she was looking forward to visiting Australia this summer. wireimage

Alex Vega recieved the Best Latin Award  for her role in From Prada to Nada. She was a summer sensation at the style lounge in Gypsy.                                                               wireimage

One thing we had on our mind the entire event was the coming summer season. We had to ask, what are celebrities top 3 vacation necessites?
We sat down with Stephanie Pratt to talk summer style.

SSD’s exclusive interview with Stephanie Pratt

Blo at W Hotel in Hollywood, CA.

Never did I think I’d wake up one morning and walk into the W Hotel asking for a blow job. Sounds funny right? Well it definitely is a good time from the moment you walk in to the moment you leave.  The salon is ultra-chic with fabulous employees you can’t get enough of.  It is something you will only have to experience once to be completely hooked.  You will become a Blo addict.

This brand new ‘blow dry bar’ makes sure clients get their hair washed and styled in under 30 minutes for around $30. There’s no cutting or coloring.

Before my Blo experience at the W Hotel Hollywood.

We all have those days our hair just does not want to work with us, well fortunately there is a new dry bar in a perfect location. Blo is open 7am by to 9pm by appointment or 9am to 7pm walk-in.  Whether you want to get your hair styled before getting into the office or for a night out on the town, Blo is ideal for you.

Just a few minutes into my appointment at Blo located at the W Hotel Hollywood.

The Blo hair menu offers you seven looks that will have you looking and feeling fabulous in 30 minutes. The looks offered are: red carpet, executive sweet, hunt club, high society, holly would, hugs sex and rock &roll, and boho braid.

Rocking out to just a few songs while getting my Blo on at the W Hotel Hollywood.

I chose the hugs, sex and rock & roll look described as more rocker-chic than rocker-chick. This look is voluminous, and looks like a good time, definitely for a night out. If you’re feeling daring and adventurous I recommend this look for you.

And just 30 minutes later... I'm in love with my hugs, sex and rock & roll look from Blo at the W Hotel Hollywood.

I am now obsessed with the blo hair menu and plan on spending much time there because as they taught me, you can’t just blo yourself!

All done!. Hugs, sex and rock & roll look from Blo at the W Hotel Hollywood.

For more information:

Blo at the W Hotel

6250 Hollywood Blvd.

323.469.2569

www.blomedry.com

The W Los Angeles- Westwood created a winter wonderland to celebrate the opening of their ice skating rink CHILL for the season. The event, which served as a charity fundraiser for the Children’s Action Network, was hosted by Scoundrels actress Virginia Madsen, writer and director of his self-named movie and former foster child, Antwone Fisher, and the I Hate Valentine’s Day actress Nia Vardalos. They all came out to show their support for national child adoption and to enjoy a night filled with ice skating, Ciroc vodka drinks, delicious food, and winter fun.

Antwone Fisher and his family at the CHILL Launch event on Thursday, November 18, 2010. Photo Credit: Style Seen Daily.

‘Tis the season to bundle up for winter, and even though it was 60 degrees at the CHILL event, the guests filled me in on some of their favorite winter fashion items. A Christmas Wish actress and winner of Skating with the Celebrities Kristy Swanson brought her adorable son Magnus to the event, and told us that her favorite winter accessory is hats. She likes that you can only wear wool hats and beanies in the colder months so she takes advantage and loves to keep her head warm and cute.

Co-host Virginia Madsen told Style Seen Daily that she loves wearing leg warmers in the winter. An avid bikram yogi, she gets compliments all the time on her fashionable ankle accessory.

To pull off Virginia’s look, try these Falke Eve Leg Warmers, priced at $39 on shopbop.com.

Five Star Day actress Jena Malone showed up to the red carpet in a gorgeous Sonia Rykiel knit dress, she said she loves knits this winter.  Jena told us,”Knit underwear, knit bras, knit everything!”

We love knits too, especially crochet socks, like the Free People Crochet Anklet, priced at $24. They look great with Mary-Jane heels or ballet flats to keep your feet warm this winter.

Also, for the jewelry lover, check out these Style Seen Daily Knitted Knot Earrings, $74.

Knitted Knot Earrings. Style Seen Daily Showroom.

Event co-host Nia Vardalos, known for making being Greek cool, told us she just bought a bunch of soft silky scarves this season. The Spokesperson for National Adoption wowed in a Griffin coat and super high Vera Wang booties that she said are so comfortable she could run in them.

My favorite item this winter would have to be my comfortable and stylish low-heel booties from Aldo. The shoe company has a ton of funky and cool ankle booties this season.

Me in my favorite Aldo booties at the W event.  Photo Credit:  Style Seen Daily.

For the second year, the W Los Angeles turned their pool deck, WET, into the hybrid ice skating rink CHILL, where guests and visitors got cozy in fatboy lounge chairs, wonderland scenery, and rink side cabanas.

At the launch, guests watched a performance under the snowflakes by the Beverly Hills Ice Cabaret Theater in their rink side cabanas and then were able to take to the ice with friends.

Children and adults escaped to the W's Winter Playground at CHILL's launch in Los Angeles, California. Photo Credit: Style Seen Daily.

The bartenders poured Ciroc Ultra Premium Vodka signature drinks like the Ciroc Starlet and White Frost.

Ciroc sponsored the event with many delectable drink specials at the W Westwood in Los Angeles, California. Photo Credit: Style Seen Daily.

And of course everyone took part in the food. A cauliflower soup garnished with a gourmet grilled cheese, filet minon or turkey breast, tuna tartare, and chicken skewers, were among the many delicious choices for the evening.

Delicious Cauliflower soup and grilled cheese wedges at the W Westwood in Los Angeles, California. Photo Credit: Style Seen Daily.

Sweet Lucie’s Organic Ice Cream made for a wonderful treat for the kids as they handed out the cold creations from their adorable ice cream stand.

Antwone Fisher and his daughter got some yummy ice cream from Sweet Lucie's stand at the W Westwood in Los Angeles, California. Photo Credit: Style Seen Daily.

Check out more skating fun when Skating with the Stars premieres this week on ABC and then get into the spirit by taking a few spins, and hopefully not too many falls, on the CHILL ice rink this winter.

The Skating With the Stars cast. abc.go.com

CHILL will be open to the public from November 19 through January 2, 2011 at the W Los Angeles- Westwood.

Children taking a spin on the ice at the W Westwood in Los Angeles, California. Photo Credit: Style Seen Daily.

Click here for more information on the “W’s Winter Playground.”

The W in Westwood launched their winter playground, ice rink CHILL, for all to enjoy.

fLuXuS Exhibition at the W Hotel Los Angeles. Courtesy of Mike Selsky at Fluxus

The trendy W Hotel Westwood, Los Angeles now features the new LA based fLuXuS modern fashion exhibition on display until the end of 2010. Style Seen Daily attended the exhibit’s kick off party and talked with CEO and Founder Martin Paquette about the inspiration behind the fashion and art.

Fashionistas like Megan Fox, Rachel Bilson, Kim Kardashian and Nicole Ritchie are all fLuXuS fans.

The W Hotel Los Angeles in Westwood is hosting the Fluxus exhibition. Courtesy of Mike Selsky of Fluxus

Fox is wearing the popular fLuXuS Long Tab Cardigan, priced at $110.

Megan Fox looks comfy cool in the Long Tab Cardigan.

Project Runway’s Season Three winner Jeffrey Sebelia is fLuXuS head designer joined the brand in 2009 to create looks that are edgy and artsy, yet still practical. Owner Pauqette thought Sebelia is the perfect fit for the company because his styles reflected that mid-century artistic look that defines fLuXuS.

Project Runway Winner Jeffrey Sebelia. Courtesy of Missgossip.com

The posh lobby of the W Hotel was filled with fashionable women and men gazing at the stylish art. Everyone was sipping on red and white wine, eating appetizers like chicken satay and stuffed mushrooms, and chatting with their friends about the designs.

Martin Paquette and fLuXuS fans at the exhibition. Courtesy of Mike Selsky at Fluxus

fLuXuS  is known for it’s relaxed day-time style that mixes artistic shapes with rich, soft fabrics.  Popular items include loose-fitting tops like the Flare Tunic, priced at $99, the flowing jersey-knit dresses like the Data Rock Dress, $99, and the comfortable draping sweaters, like the Zanine Wrap, priced at $128.

Fluxus' Data Rock Dress. Courtesy of fluxusbrand.com

Paquette told us he loves collaborating art and fashion and looks to blend mid-century and modern designs together with an artistic edge, adding a twist to the W’s Living Room. Paquette said his designs are all about versatility, able to be worn by different age groups, ethnicities, and style. From edgy, to classic parisian, to california day wear,  fLuXuS designs are great for anyone.

CEO and Founder Martin Paquette and Style Seen Daily Contributor Lauren Abruzzo at the exhibition's opening night event on Wednesday, October 13, 2010.

“I love collaboration, anything that can combine fashion and art is very Fluxus,” Paquette said of his company and the art they show off to the community.

Paquette decided to create trendy dresses made of newspaper for two of the statues because it incorporates fashion with an artistic edge. The Avant Garde headpieces offer dimension and shape to the mannequins.

The third mannequin will switch out every week to  feature a different outfit from the  fLuXuS Fall/Winter 2010 line.  The signature outfit at the opening party consisted of a textured and patterned pant with a soft leather jacket and a tube scarf.

The signature look at the Fluxus exhibit changes every week

Paquette has a special fondness for his lines’s trench coat, priced at $275. “I love all the pieces, they are all so different, but the trench is just such a classic look, it is definitely my favorite,” Paquette said of his design.

fLuXuS Trench Coat

fLuXuS has four California locations: Fashion Island, Larchmont Village, Brentwood Village, and the newest store at the new Santa Monica Place.

The fLuXuS Motto.

Click here to find more on fLuXuS and its modern and classic designs online.

Synopsis:  The W Hotel is hosting an art exhibition for the California-based clothing company.

Style Seen Daily friend and San Diego Chargers Linebacker Shaun Phillips co-hosted the “Modern Man” party for Angeleno Magazine at the rooftop pool of The Residences At W Hollywood.

Angeleno also asked four other “modern men” to host the event with Shaun, including Jesse Waits owner of Drai’s Hollywood, Pedro Marti wealth management advisor for Wells Fargo, Matt Petersen president of Global Green, and Tom Drumm from The Safran Company.

Shaun reveals that he dresses to match his beloved convertible Maserati.  ”Always,” he said. “I love my car.”  OMG I can’t even ask him what he has named his car… some things just better left unasked.  However I did ask Shaun about his suit and learned he had it custom made by Astor and Black.

Jesse Waits, owner of Drai’s Hollywood, said being being successful to him is “not about the money, but about being the best in the world at doing something different.”  (Note: As soon as Drai’s Hollywood opened it scored a scene in Entourage as the new “it” club.)

Party goers at the Angelino "Modern Man" event were able to watch the sunset and check out the Los Angeles skyline atop The Residences At W Hollywood while enjoying cocktails and appetizers.

Guest received freshly rolled cubano-style cigars by Mursuli Cigars in Temple City

Matt Peterson, Global Green CEO, wore a suit made out of organic wool and recycled audio cassette tapes — yes AUDIO tapes. Matt personally works with such celebrities as Leonardo DiCaprio, James Cameron, Jessica Alba and Eva Longoria to help raise awareness of being more green.  Matt said, “well you know when a celebrity steps up people pay attention so we’re doing all we can to use that opportunity to drive us in the right direction.”  IE being more green friendly.  Click here to learn more about Global Green.

Modern Luxury Marketing Coordinator Harmonie Krieger looking fab in a fun and flirty dress.

Tom Drumm, Talent Manager at The Safran Company, said that he advises men to find a girl with great style to help guide them to looking and feeling their best.  What a smart man.  Drumm said, “whatever (my girlfriends) say, I do.”  I mean, super genius smart, right?

The EC Twins.

Event sponsors included Don Julio Tequila (my favorite) and Johnnie Walker Scotch Whiskey.

Click here for more on Angeleno Magazine.

SSD Co Founder Crystal Fambrini on NBC 1st Look for “Poolside Fashions: Men’s Edition.”

SSD Co Founder Crystal Fambrini on NBC 1st Look for “Poolside Fashions: Women’s Edition”